In classical rhetoric, a persuasive appeal (one of the three artistic proofs) based on the character or projected character of the speaker or writer.
Example;
(Donald N. McCloskey, "How to Do a Rhetorical Analysis, and Why." New Directions in Economic Methodology, ed. by Roger Backhouse. Routledge, 1994)
The definition of Pathos;
In classical rhetoric, the means of persuasion (one of the three artistic proofs) that appeals to the audience's emotions. Adjective: pathetic.
Example;
"Hillary Clinton used a moment of brilliantly staged emotion to win the New Hampshire Democratic primary . . .. As she answered questions in a diner on the morning before the election, Mrs. Clinton's voice began to waver and crack when she said: 'It's not easy. . . . This is very personal for me.
The definition of Logos;
In classical rhetoric, the means of persuasion by demonstration of logical proof, real or apparent. Plural: logoi.
Example;
(Edward P.J. Corbett and Robert J. Connors, Classical Rhetoric for the Modern Student. Oxford Univ. Press, 1999)